• Awarded Best College For Science & Technology. Source- All India Technical And Management Council.
  • Awarded Centre of Excellence. Source- All India Technical And Management Council.
  • Awarded Most Popular Academic Institution of North India. Source- Entrepreneurship And Skill Development Association.
  • Awarded Best Technical & Professional College in Uttarakhand (North India). Source- Royal Brands Pvt Ltd.
  • Awarded Top Hotel Management Institute In India. Source- Competition Success Review.
  • Awarded Best Academic Leadership Award in IT And Management Education. Source- All India Technical And Management Council.
  • Awarded Best Life Science College In Uttarakhand. Source- Times Research.
  • Awarded Best Leading Management And Technical Institution. Source- Entrepreneurship And Skill development Association.
  • Awarded Best Contribution in Value Education. Source-ECONS.
  • Awarded Best B-school & Mass Comm. College in North India. Source- Brand Achiever.
  • Awarded Best Agriculture Science College in North India. Source- Mediaz Group.
  • Awarded Best Applied Sciences & Technical Institute in Uttarakhand. Source- Communication Multimedia And Infrastructure.
MAMC : Master of Arts in Mass Communication
     

M.A Mass Communication is a two years regular degree program affiliated to Uttarakhand Technical University. Mass communication master's degree programs teach students about media innovations, cultural issues, theories, research methods, production techniques and managerial responsibilities. Students become familiar with numerous forms of media, but they can usually choose one type as their specialization. Graduates are eligible to seek a variety of jobs within the fields of communication and media or continue their education in a doctoral program.
In M.A Mass Communication program, students complete core course covering topics such as principles of mass communications, ethics in the media and media law.
* Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication. Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor. Through mass communication channels, the sponsor promotes the adoption of goods, services or ideas. Advertisers have full control of the message being sent to their audience.
* Broadcasting is the act of transmitting audio and/or visual content through a communication medium, such as radio, television, or film. In the study of mass communication, broadcasting can refer to the practical study of how to produce communication content, such as how to produce a television or radio program. When broadcasting through radio and television, the entertainment and information can be distributed by wire and wireless to other radio stations, television stations, and networks. The channels offer informative and entertaining content of general and specific interest. Along with radio and television broadcasting, those presenting the information could present the information live or recorded.
* Journalism, is the collection, verification, presentation, and editing of news for presentation through the media, in this sense, refers to the study of the product and production of news. The study of journalism involves looking at how news is produced, and how it is disseminated to the public through mass media outlets such as newspapers, news channel, radio station, television station, and more recently, e-readers and Smartphone. The information provided pertains to current events, trends, issues, and people.
* Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience.
Mass Communication is not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

+ + +
ADD-ON DIPLOMA
GET EVERY YEAR, Certificate Diplomas Free of Cost.
Choose from more than 70 Programs.

Eligibility
* The candidate should be passed the Bachelors examination from any recognized University or its equivalent examination and secured minimum 50% marks (45% is case of SC/ST candidates) .
* Candidates who have appeared or who are likely to appear for the qualifying examination i.e. B.A or equivalent but whose results have not been as yet declared can also go ahead for the admission.

M.A Mass Communication : Job Prospects
A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job. Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals.

Different Roles, Different Names
Following are the various job profiles offered to graduates in mass communication:
• Fashion Photographer
• Film Director
• TV Correspondent
• Producer
• Radio Jockey/ RJ
• Screenwriter
• Sound Engineer
• Sound Mixer and Sound Recordist
• Special Correspondent
• Video Jockey
• Art Director
• Editor
• Event manager
• Public Relations Officer

Top Companies
• Hindustan Times Group of Publication
• NDTV Network
• Zee TV Network
• Times of India Publication Group
• Viacom
• BBC
• TV 18 Group
• Big Entertainment and numerous others.

Untitled Document