MAMC : Master of Arts in Mass Communication

Post Graduate Courses M.A Mass Communication
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MAMC : Master of Arts in Mass Communication

M.A Mass Communication is a 2 years regular degree program. M.A in mass communication course at BFIT is affiliated to HNB Garhwal Central University.

Mass communication master’s degree program teach students about media innovations, cultural issues, theories, research methods, production techniques and managerial responsibilities. Students become familiar with numerous forms of media, but they can usually choose one type as their specialization. Graduates are eligible to seek a variety of jobs within the fields of communication and media or continue their education in a doctoral program.
In M.A Mass Communication program, students complete core course covering topics such as principles of mass communications, ethics in the media and media law.

* Advertising in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service.
* Broadcasting is the act of transmitting audio and/or visual content through a communication medium, such as radio, television, or film. In the study of mass communication, broadcasting can refer to the practical study of how to produce communication content, such as how to produce a television or radio program.
* Journalism is the collection, verification, presentation, and editing of news for presentation through the media, in this sense, refers to the study of the product and production of news. The study of journalism involves looking at how news is produced, and how it is disseminated to the public through mass media outlets such as newspapers, news channel, radio station, television station, and more recently, e-readers and Smartphone.
* Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion.

Mass Communication is not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

 

Eligibility

* The candidate should be passed the Bachelors examination from any recognized University or its equivalent examination and secured minimum 45% marks (40% is case of SC/ST candidates) .
* Candidates who have appeared or who are likely to appear for the qualifying examination i.e. B.A or equivalent but whose results have not been as yet declared can also go ahead for the admission.

 

Career Scope

Mass communication as a career is very promising in India and beyond. The profession provides variety and immense scope for the talented. The media in India is growing with options in print, online media, electronic media, technical writing, publishing industry etc. The biggest advantage which is associated with the mass communication industry is that it gives creatively inclined people a lot of opportunities to explore, and experiment. From working as an independent film maker, to copywriter, there is indeed an exhausting range of opportunities as far as the career growth in the field of mass communication in India is concerned.

Job Prospects

A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job. Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individual.

Different Roles, Different Names
Following are the various job profiles offered to graduates in mass communication:
• Fashion Photographer
• Film Director
• TV Correspondent
• Producer
• Radio Jockey/ RJ
• Screenwriter
• Sound Engineer
• Sound Mixer and Sound Recordist
• Special Correspondent
• Video Jockey
• Art Director
• Editor
• Event manager
• Public Relations Officer

  • Course Fee

    Fee:

    Fee applicable to applicants admitted on the basis of AIBFEE (Mass Communication) will be as per details given below:

    Program Applicable Fee (Per Year)
    MA Mass Communication Rs 49,500/-
  • Scholarship

    BFiT Group of Institutions

    On The basis of performance in AIBFEE (School of  Arts & Journalism  – SAJ) :

    The cut-off for each category will be announced along with the result of respective schedule. The scholarship details are as per the following table:

    Course Fee (per year) Rs.49500/-
    Percentage Slab Detail
    Scholarship amount  (per year) Fee Applicable after Scholarship (per year)
    95% or above aggregate marks (Subject to seat Availability)
    Or
    AIBFEE score more than or equal to Rank #1  cut-off
    Rs.29700/- Rs.19800/-
    90% – 94.99% aggregate marks (Subject to seat Availability)
    Or
    AIBFEE score more than or equal to  Rank #2 cut-off
    Rs.19800/- Rs.29700/-
    80% – 89.99% aggregate marks (Subject to seat Availability)
    Or
    AIBFEE score more than or equal to Rank #3 cut-off
    Rs.14850/- Rs.34650/-
    70% – 79.99% aggregate marks (Subject to seat Availability)
    Or
    AIBFEE score more than or equal to Rank #4 cut-off
    Rs.9900/- Rs.39600/-
  • Admission Process

    A) Admission in Post Graduate Course- MA Mass communication is based on Percentage of the graduation marks / AIBFEE Exam / GD-PI.

    1. Phase – 1

    i) EARLY ADMISSION: – Applicable 28th Nov 2018 – 28th May 2019

    • Path C: Applicable 28th Nov 2018 – 28th April 2019: – Scholarship based on percentage in graduation.

    Apply Now

    a) To Block/Reserve a seat , you have to pay Rs.5000/- (adjustable in tuition fee & non- refundable) through any below mentioned

    modes. If interested and eligible.

    i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.

    Online Payment

    ii) By cash deposit in Bank

    iii) By making Demand Draft in favour of BFIT payable at Dehradun.

    iv) By RTGS/NEFT

    BANK DETAIL:-

    BANK NAME- ICICI BANK

    A/C NO.-243801000031

    A/C HOLDER-BFIT TECHNICAL CAMPUS

    BRANCH- ANURAG CHOWK

    IFSC CODE -ICIC0002438

     

    BANK NAME- SBI BANK

    A/C NO.-31042767195

    A/C HOLDER-BFIT

    BRANCH- IMA DEHRADUN

    IFSC CODE –SBIN0000739

     

    Bank Name: Canara Bank

    Branch: Rajpur Road, Dehradun

    IFSC Code: CNRB0001182

    Account Holder: BFIT

    A/c no: 1182201002901

     

    b) After making payment, please email us your remittance detail at admissionbfit@gmail.comalong with your complete detail

    c) The Provisional Admission shall be granted to you.

    d) Within few minutes you get admission Id on your registered mobile number/email, stating admission confirmation

     

    • Path D: Applicable 28th April 2019 – 28th May 2019: –

    Apply Now

    a) To Block/Reserve a seat , you have to pay Rs.5000/- (adjustable in tuition fee & non- refundable) through any below mentioned

    modes. If interested and eligible.

    i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.

    Online Payment

    ii) By cash deposit in Bank

    iii) By making Demand Draft in favour of BFIT payable at Dehradun.

    iv) By RTGS/NEFT

    BANK DETAIL:-

    BANK NAME- ICICI BANK

    A/C NO.-243801000031

    A/C HOLDER-BFIT TECHNICAL CAMPUS

    BRANCH- ANURAG CHOWK

    IFSC CODE -ICIC0002438

     

    BANK NAME- SBI BANK

    A/C NO.-31042767195

    A/C HOLDER-BFIT

    BRANCH- IMA DEHRADUN

    IFSC CODE –SBIN0000739

     

    Bank Name: Canara Bank

    Branch: Rajpur Road, Dehradun

    IFSC Code: CNRB0001182

    Account Holder: BFIT

    A/c no: 1182201002901

    b) After making payment, please email us your remittance detail at admissionbfit@gmail.comalong with your complete detail

    c) The Provisional Admission shall be granted to you.

    d) Within few minutes you get admission Id on your registered mobile number/email, stating admission confirmation

     

    • Path B : GD/PI : Applicable from 28th Nov 2018 – 28th April 2019

    Interviews shall be conducted for all the Paths of Admission and Phases. The Interview shall be conducted in the following manner: –

    – On-Campus Face-To-Face Interview & Group Discussion

    – Face-To-Face Interview & Group Discussion in Offices Across the World

    – Web One-On-One Interview & Web Conference.

    – Telephonic Interview, etc.

    Apply Now

    a) To Block/Reserve a slot, you have to pay Rs.1000/- (adjustable in registration fee & non- refundable) through any below

    mentioned modes. If interested and eligible.

    i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.

    Online Payment

    ii) By cash deposit in Bank

    iii) By making Demand Draft in favour of BFIT payable at Dehradun.

    iv) By RTGS/NEFT

    BANK DETAIL:-

    BANK NAME- ICICI BANK

    A/C NO.-243801000031

    A/C HOLDER-BFIT TECHNICAL CAMPUS

    BRANCH- ANURAG CHOWK

    IFSC CODE -ICIC0002438

    BANK NAME- SBI BANK

    A/C NO.-31042767195

    A/C HOLDER-BFIT

    BRANCH- IMA DEHRADUN

    IFSC CODE –SBIN0000739

     

    Bank Name: Canara Bank

    Branch: Rajpur Road, Dehradun

    IFSC Code: CNRB0001182

    Account Holder: BFIT

    A/c no: 1182201002901

    b) After scoring the minimum GD-PI cutoff for the selection process, you have to pay Rs.4000/- (adjustable in tuition fee & non-

    refundable) through any above mentioned modes.

    c) After making payment, please email us your remittance detail at admissionbfit@gmail.comalong with your complete detail.

    d) The Provisional Admission shall be granted to you.

    e) Within few minutes you get admission Id on your registered mobile number/email, stating admission confirmation.

     

    • Path A: AIBFEE : – The exam shall be conducted online from – 28th February 2019 to 28th April 2019

    Provisional Admission depends on merit basis available for all Courses. There are four options:

    – Rank #1 cut-off of AIBFEE score.

    – Rank #2 cut-off of AIBFEE score.

    – Rank #3 cut-off of AIBFEE score.

    – Rank #4 cut-off of AIBFEE score

    a) To Block/Reserve a slot you can fill online allocation form.

    Apply Online

    b) After receiving Login Credentials, take your exam 24 X 7 from home and your result shall be updated in 48 hours.

    c) After scoring the minimum AIBFEE Rank, you have to pay Rs.5000/- (adjustable in tuition fee & non- refundable) through any

    below mentioned modes.

    i) Online Payment facility @ http://bfitdoon.com/online-payment.php or click mentioned below.

    Online Payment

    ii) By cash deposit in Bank

    iii) By making Demand Draft in favour of BFIT payable at Dehradun.

    iv) By RTGS/NEFT

    BANK DETAIL:-

    BANK NAME- ICICI BANK

    A/C NO.-243801000031

    A/C HOLDER-BFIT TECHNICAL CAMPUS

    BRANCH- ANURAG CHOWK

    IFSC CODE -ICIC0002438

    BANK NAME- SBI BANK

    A/C NO.-31042767195

    A/C HOLDER-BFIT

    BRANCH- IMA DEHRADUN

    IFSC CODE –SBIN0000739

     

    Bank Name: Canara Bank

    Branch: Rajpur Road, Dehradun

    IFSC Code: CNRB0001182

    Account Holder: BFIT

    A/c no: 1182201002901

    d) After making payment, please email us your remittance detail at admissionbfit@gmail.comalong with your complete detail.

    e) The Provisional Admission shall be granted to you.

    f) Within few minutes you get admission Id on your registered mobile number/email, stating admission confirmation.

    2. Phase – 2

    • Path E: From 28th May to 11th July 2019: Path E shall be announced subject to seat availability.

    B) On the date of scheduled joining time the student shall report at the venue on time, wherein briefing of the institute, rules and regulations etc. shall be given to the students. The students should carry the following documents along with the following certificates in original for verification:

    • 8 passport size photographs.
    • TC & Migration Certificate.
    • Character certificate from the last school attended.
    • 10th class mark sheet & passing certificate.
    • 12th class mark sheet & passing certificate.
    • Graduation mark sheet & passing certificate.
    • Aadhar Card
    • Domicile Certificate
    • 3 sets of photocopies of all the above documents.
    • Copies of extracurricular/sports or any other major achievement done on basis of which additional consideration is being made.

    C) Upon verification of the above documents, the candidates shall granted final admission.

    D) If any of the above mentioned documents are not available, then the admission given shall be provisional basis unless submitted. The required documents will have to be submitted latest by 25th July 2019.

  • Fee Structure

    DetailsIst YearIInd Year
    Form FeeRs.500NA
    Registration FeeRs.3,000NA
    Campus FeeRs.7,500NA
    Other Charges (Uniform, Lab Practical, Seminar etc)Rs.11,500NA
    LibraryRs.3,000/-Rs.3,000/-
    Other Charges (ID card/Marathon/SMS etc.)Rs.940NA
    Medical Consultation ChargesRs. 800/-Rs. 800/-
    Placements Rs. 4,000/- Rs. 4,000/-
    Dissertation/Internship/Training Charges (wherever applicable)Placements (wherever applicable)(wherever applicable)
    University Exam FeeAs per the University NormsAs per the University Norms
  • Course Structure

    FIRST SEMESTER
    * MACMT101: Introduction to Mass Communication
    * MACMT102: Introduction to Electronic Media
    * MACMT103: Media Laws & Ethics
    * MACMT104: Print Journalism
    * MACMT105: Reporting, Writing, Editing (Print)
    * MACMT106: Psychological Assessment

    SECOND SEMESTER
    * MACMT201: Multimedia, Animation & Graphics
    * MACMT202: Electronic Journalism
    * MACMT203: Photo Journalism
    * MACMT204: Video Editing
    * MACMT205: Advertising & Public Relations
    * MACMT206: Media Research

    THIRD SEMESTER
    * MACMT301: Cinematography, Lighting, Set, Designing & Make up
    * MACMT302: Media Economics
    * MACMT303: Direction
    * MACMT304 : Script Writing for Electronic Media
    * MACMT305: Radio Production
    * MACMT306: Corporate Communication & Marketing

    FOURTH SEMESTER
    * MACMT401: Electronic Media Commercials
    * MACMT402: Acting
    * MACMT403: Elective-I
    * MACMT404: Elective-II
    * MACMT405: Project Work/ Dissertation

    List of Elective Subjects (Any Two)
    1. Web Journalism
    2. Television Journalism
    3. Script Writing
    4. Professional Videography
    5. Audio Production Techniques
    6. Video Production

    * Practical-1st- Based on paper 1st, 2nd 3rd
    * Practical-2nd- Based on paper 4th, 5th,6th

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Academic excellance

95%

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100%

Hands on Training

100%

Degree Validation

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AFFILIATION

BFIT Dehradun runs M.A Mass Communication, a two year regular degree program affiliated to H.N.B. Garhwal Central University (UGC Approved University -University Grant CommissionMinistry of H.R.D. Human Resource Development Govt. of India & NAAC Accredited).

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AWARDS

Awarded Best Emplacement College in India.

Awarded Best Technical & Professional College in Uttarakhand (North India).

Awarded Best Academic Leadership Award in IT And Management Education.

Awarded Best B-school & Mass Comm. College in North India.

Awarded Best Leading Management And Technical Institution.

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NEWS & EVENTS

  • BFIT ONLINE PORTAL FOR RE-REGISTRATION IS OPEN TILL 15th JAN 2018. NO FORMS SHALL BE ACCEPTED THEREAFTER. MUST CLEAR DUES (IF ANY). FOR DETAILS CALL DEAN.
  • STUDENTS TO NOTE: 1. Classes remain suspended on 2 DEC, 2017 in lieu of Eid-Milad-Un-Nabi.  2. Make-up Examinations shall be from 4 DEC, 2017.
  • Students willing to do Diploma Program of AUTO-CAD must call immediately to Department Incharge-7456000107.
  • HNBGU External Practical Examination of Geology has been fixed on following dates: 1.B.SC (I-SEM) ON 5 DEC, 2017, 2.B.SC (III-SEM) ON 7 DEC, 2017. For details call DEAN/HOD.
  • SDSUU enrolled students to note that online Exam portal is open till 25 NOV, 2017. Late fee after University last date. For details meet HOD immediately.
  • For final year students-A placement drive/skill development program from 21st-25th NOV 2017 from 2:00 pm in Auditorium.
  • Students to note that Add-On Diploma Certification Courses shall be started from 21st NOV, 2017. Compulsory to attend.
  • Gate No. 1 & 3 shall be open for Entry & Exit. Gate No. 2 shall be only used for vehicles. High noise vehicles/pillion riders shall be barred from Entry 21st NOV, 2017 onwards.
  • BFIT is proud to host HNBGU 43rd ATHLETIC MEET, held from 1st-13th NOV at Maharana Pratap Sports Stadium, Raipur.
  • BFIT creates history – once again BFIT has become champion in HNBGU 43rd Athletics Meet.

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