BAMC : BA (Hons.) in Mass Communication

BFIT Graduate Courses BA (Hons.) in Mass Communication

BAMC : BA (Hons.) in Mass Communication

BAMC is an undergraduate degree course in Mass Communication.  B.A (Hons) Mass Communication program incorporates six semesters over 3 years. The BAMC degree at BFIT  is affiliated to HNB Garhwal Central University.

Over the last decade, a large number of colleges and universities have begun to offer communication education at the bachelor’s level, particularly, in the field of journalism. This is more as a response to the growth in the media industry rather than as a measure to promote responsible media practices.

Still, such mushrooming presents, both a challenge and an opportunity to institutions that understand the power and responsibility of media in society. One of the overall objectives of this program at  BFIT is to promote well – being in society through meaningful media practices.
Specifically, the objectives of this program are as follows :
• To provide a strong foundation in news media practices across different media.
• To promote an understanding of news media and their role in society.
• To promote depth in media education by laying a strong foundation in the study of arts

This field encompasses the full range of human experience of media—including affect, cognition, and behavior—in activities, events, theories, and practices. Media include all forms of mediated communication, such as pictures, sound, graphics, content and emerging technologies.

Personal Attributes: To become a journalist one should have an inquisitive mind, will power, an aptitude for presenting information in an accurate, concise and effective manner, organize their thoughts and to express themselves clearly both orally and in writing. At the same time a journalist has to be tactful, confident and organized while interviewing people from all walks of life. They must have the ability to sift relevant facts from the irrelevant. The ability to accept criticism and willingness to do considerable rewriting are also necessary. He/She should have excellent journalistic vision- awareness of the major or minor political and current affairs, communication skills, leadership quality and long term experience as an editor.
Editors must have the ability to write & edit articles, take speedy decisions, a questioning mentality and an awareness of current affairs
Reporter should have an analytic approach, perseverance, cool temperament, writing skill and self-confidence. He should have good contacts with various news resources and an ability to sense news.

+ Additional Value Added Certification – Free of Cost

PUBLIC RELATION. Media and Entertainment, Video Editing, Magazine Designing, Creative Writing, Photography, Announcing, Broadcasting, Compering, Dubbing and E Book Narration, Public Speaking and Personality Enhancement, Community Radio , Audio Program Production.



• All students must have passed 10+2 or senior secondary examination with a minimum of 45% marks can join the BA (Hons.) Mass Comm course.
• The students are generally admitted on the basis of personal interview and written examination conducted by Institute.
• Institutes admit student on merit basis.

Career Scope

The strong influence of media over people’s daily life is one of the factors attracting youngsters to pursue a career in the mass communication industry. The other, is the many career prospects that a mass communications degree offers. As a mass communications graduate, you can aspire to work in any job role that requires constant communication.

A mass communication degree will prepare you to join the workplace immediately after graduation. If you have a technical mass communication qualification, the job avenues available to you include:

1. Copywriter – Responsible for writing the creative taglines and stories for different forms of advertising.

2. Journalism – You can work as a journalist for print, television, or radio.

3. Media planner – He/she is responsible for planning the use of different types of media, and managing the media expenses.

4. TV producer – Handles all aspects of production of a documentary, film, news, or television serial.

5. Camera person – The person who is literally working behind the scene!

6. Copy editor – Works in publication houses as editor for reviewing content submitted by other writers.

7. Public relations officer or PRO – Is responsible for handling the publicity of an organisation or for multiple clients.

8. Corporate communications – Like the PRO, the corporate communications executive is responsible for framing communication about the company with the press, investors, or with customers.

9. Event management – Hosting events such as weddings, trade shows, fashion shows etc.

10. Radio Jockey – Host shows on national and private radio channels.

After a mass communication degree, you can also pursue other careers which involve people communication. Some of these include

1. Travel Agent

2. Placement Officer

3. Marketing Manager

4. Corporate Trainer

5. Hotel Manager

6. Speechwriter

7. Lobbyist / Fundraiser

8. Market Researcher

9. Technical Writer

10. College Professor

Job Prospects

The aspirants after completing B.A. in Mass Communication and Journalism can find job in different areas. The various employment areas in mass communication sector are listed below.

  • Advertising Agencies
  • Books and Novels
  • Blogs
  • Broadcasting Corporations
  • Circulation and Public Relations
  • Central Information Service
  • Legal Affairs Department
  • Journals
  • News Agencies
  • Press Information Bureau
  • Photography Companies
  • TV Channels
  • Radio Telecasting Companies
  • AIR – All India Radio
  • Periodicals and Magazines
  • Newspapers
  • Websites

Government Jobs after B.A in Mass Communication & Journalism

The candidates can find a lot of opportunities in all government run organizations engaged in mass communication and journalism. The candidates can find job openings in All India Radio, Doordarshan and other government run organizations.  The remunerations and career growth in government firms under mass communication sector is the best in the industry.

Private Sector Jobs after B.A in Mass Communication & Journalism

The graduates after completing B.A in Mass Communication & Journalism can find lot of opportunities in private sector. The aspirants can find job opportunities in many private channels like STAR TV, ZEE TV, NDTV, CNBC, etc. The candidates can find job opportunities in various private FM channels like Big FM, Radio Mirchi, etc. The candidates can find job opportunities in international television channels like BBC, National Geographic Channel, Discovery Channel, etc. The remunerations in private channels is comparatively very good when compared to government organizations.

Another area for the aspirants is to find jobs in newspapers, magazines, monthly publications, and press information bureau. Candidates after completing a course in mass communication will find opportunities in channels like ZEE TV, NDTV, IBN, STAR TV, etc employ. BBC, Discovery TV are also amongst the options available. Another option for talented candidates is to work as freelancers.

  • Admission Process

    1. Admissions in Under Graduate Course- BA in Mass Communication is on the basis of merit of Class XII marks and personal interview.
    2. You can fill the online registration form available on the website and pay Rs. 5000/- online as the registration fees. If interested and eligible, Apply Online here
    3. Alternatively , for the Seat registration you can deposit money by making Demand Draft in favor of BFIT payable at Dehradun by depositing the cash in ICICI Bank or you can transfer money from any bank through RTGS/NEFT.
    4. Selected students will be intimated over email/phone.
    5. On the date of scheduled joining time the student shall report at the venue on time, wherein briefing of the institute, rules and regulations etc. shall be given to the students. The students should carry the following documents along with the following certificates in original for verification:

    * 8 passport size photographs.
    * TC & Migration Certificate.   *Character certificate from the last school attended.
    * 10th class mark sheet & passing certificate.
    * 12th class mark sheet & passing certificate.
    * 3 sets of photocopies of all the above documents.
    * Copies of extracurricular/sports or any other major achievement done on basis of which additional consideration is being made.

    Upon verification of the above documents, the candidates shall appear for their Group Discussion and Personal Interview.
    1. If any of the above mentioned documents are not available, then the admission given shall be provisional basis unless submitted. The required documents will have to be submitted latest by 25th July 2018.
    2. The merit list is drawn on the basis of weightage as under-

    Class 12th – 50%
    Personal Interview – 50%

    A merit list will be drawn on the basis of above. Those shortlisted, an offer/short listing letter will be sent to them. On Receipt of the above letter, students need to confirm their admission within 15 days of receiving the communication and deposit the course fees.
    The fees can be deposited online through our website or by making Demand Draft in favor of BFIT payable at Dehradun by depositing the cash in ICICI Bank or you can transfer money from any bank through RTGS/NEFT.
    Account Details:


    A/C NO.-243801000031



    IFSC CODE -ICIC0002438



    A/C NO.-31042767195



    IFSC CODE –SBIN0000739



    A/C NO.-1764104000005654



    IFSC CODE –IBKL0001764


    1. Students confirmed for admission shall have to deposit the balance fees for the first year within next 30 days of confirmation of admission. Those students wishing to avail a bank loan and requiring extra time shall make a request within 3 weeks of confirmation of admission. Additional time to deposit the fee or as deemed fit by the selection committee will be granted only on an undertaking that in case the fee is not deposited till the due date, the seat may be allotted to another candidate. In case of sanction of higher loan amounts, the balance will be refunded to the students.


  • First Semester
    Core Course C-1 Introduction to Journalism , Practical
    Core Course C-2 Introduction to Media and Communication, Practical
    AECC English/ MIL Communication
    GE – 1 Print Journalism and Production

    Second Semester
    Core Course C – 3 Reporting and Editing for Print, Practical
    Core Course C – 4 Media and Cultural Study, Tutorial
    AECC Environmental Science
    GE – 2 Photography, Practical

    Third Semester
    Core Course C – 5 Introduction to Broadcast Media
    Core Course C – 6 History of the Media, Tutorial
    Core Course C – 7 Advertising and Public Relations, Practical
    SEC – 1 Radio Production
    GE – 3 Film Appreciation, Practical

    Fourth Semester
    Core Course C – 8 Introduction to New Media, Practical
    Core Course C – 9 Development Communication, Tutorial
    Core Course C – 10 Media Ethics and the Law
    Sec – 2 Documentary Production
    GE – 4 Multimedia Journalism, Practical

    Fifth Semester
    Core Course C – 11 Global Media and Politics, Tutorial
    Core Course C – 12 Advanced Broadcast Media, Practical
    DSE : Any two of the followings
    DSE – 1 Media Industry and Management – I, Tutorial
    Media Industry and Management – II
    DSE – 2 Photography, Practical
    DSE – 3 Media Gender and Human Rights, Tutorial

    Sixth Semester
    Core Course C – 13 Advanced New Media, Practical
    Core Course C – 14 Communication Research and Methods, Practical
    DSE : Any two of the following
    DSE-4 Introduction to Film Studies, Tutorial
    DSE-5 Development Journalism, Tutorial
    DSE-6 Dissertation, Tutorial

  • DetailsIst YearIInd YearIIIrd Year
    FormRs. 500/-NANA
    Registration FeeRs. 3000/-NANA
    Campus FeeRs. 7,500/-NANA
    Other Charges (Uniform, Lab practical, Seminar etc.)Rs. 11,500/-NANA
    Tuition FeeRs. 40,000/-Rs. 40,000/-Rs. 40,000/-
    LibraryRs. 3000/-Rs. 3000/-Rs. 3000/-
    Other Charges (ID card/Marathon/SMS etc.)Rs. 940/-NANA
    Medical Consultation ChargesRs. 800/-Rs. 800/-Rs. 800/-
    Dissertation/Internship/Training Charges (wherever applicable)(wherever applicable)(wherever applicable)(wherever applicable)
    University Exam FeeAs per the University NormsAs per the University NormsAs per the University Norms

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Why Bfit


BFIT Dehradun runs BAMC, a three year regular degree program affiliated to H.N.B. Garhwal Central University (UGC Approved University -University Grant CommissionMinistry of H.R.D. Human Resource Development Govt. of India & NAAC Accredited).


Awarded Best Multi-Disciplinary College in India.

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